Free Glide

Card holders increase visibility and also offer up higher affect merchandising solution for your society. They are perfect promotional items which provide an innovative and a cost combat-ready means of creating brand knowingness. These Oyster card holders are well suited for any commercializing budget and can make a prosperous impact on numerous of your customers and clients. They put up a outstanding marketplace set up for your job and with your logotype on the top of them, you can really alter them into a strong merchandising tool. They will allow for umpteen chances to spread your company message across a large sphere to target your valued clients. These Card holders can also help you to retain your customers and discover a new market for your ware.

1) These Card wallets are also created from glossy PVC plastic. You can quite easily print over them with your own custom design. They are made from a good quality, fresh and washable material, which will protect the oyster card and advertise your image at the same time.

2) Card wallets are outstanding items, guaranteeing maximum day-by-day trade name reinforcement and campaign longevity. These Oyster holders can actually help you with your journeying and in the busiest rush hour scrummage. You can also utilize them as a lavish gift to care for your special clients. They appear professional and fresh and bring fantastic pleasance to the recipients.

3) This item is also great for holding membership cards. It is a high quality ware and commonly comes with a money back guaranty. It will assist to step-up the visibility and perception of your brandmark in a special and fashionable way. This item will truly help you to present your company messages all year long.

4) A Travel Card Holder is made from a long-lasting PVC coating on one side of the Oyster holder and on the other it has two holders to store charge cards or oyster cards. They can also be presented in a glorious present box and is the right ware, to service your customers.

5) Oyster card wallets come with transparent inner pouches and room for charge plates. They allow for smooth accession to charge plates, and have a light travel card windowpane. They are commonly utilised by scholarly people on the move. These Oyster holders will likewise aid you to brand your presence anywhere, anytime.

1. An Ounce of Prevention…
How often do fads come and go? Sometimes they’re here today and gone tomorrow…other times they’re here to stay. Yeah, the problem is that it’s pretty darned hard to predict exactly what will happen in the market place this year, much less for the next decade. Just look at the Internet…how much has it impacted marketing techniques in the last decade? Yep, you need to safeguard against unexpected whirlwinds that sweep the market when you are planning your marketing strategy. Don’t get stuck on any one product or marketing technique…be flexible. You never know what’s coming down the pike!

2. A Foot in the Door…
How about it…do you mentally check customers who walk through your doors off your list of prospects? You may be short-changing yourself at the end of every day. Hey, it’s a heck of a lot easier to sell to someone who’s already loyal to you than to a complete stranger! Keep in contact…let them know about your upcoming sales…sell more to them, and watch your profits add up.

3. Keep it Believable…
You don’t want customers looking over the tops of their glasses with raised eyebrows at you. No, you want them to believe what you say as the gospel truth. Now, I didn’t say not to be colorful and descriptive…just to keep it within believable bounds. No one trusts the exaggerated.

4. Convert Fractions to Decimals…
Yep, you thought you got out of that when you walked out the school doors for the last time, didn’t you? Let’s face it…18.6 percent has a ring to it that rounding up to 20 percent just lacks. Fractional numbers presented in decimal form just sound scientific…and believable. Get the calculator out and start converting your way to copy and advertisements that have an impact.

5. Stack Them Back to Back…
Blow out or steady stream? Rather than have an all out sale one weekend in the month, have one sale each weekend. Hey, what will happen when a customer comes into your store two extra times this month? Yeah, he’ll probably make a few impulse purchases that he wouldn’t have otherwise made…and add a few extra bucks to your monthly profit to boot!

6. Ready, Aim…
Are you shooting for the right target? Yeah, I’m talking about the audience you target with your ads. Here’s a quick check – can your customers afford your product? If you get a lot of window shoppers and no real increase in sales volume… it’s time to set your sights somewhere else.

7. One of a Kind…
It’s tough to stand out in a competitive crowd. Yeah, the key to being in the spotlight is to have something no one else does. Be creative…hunt for that little extra benefit that no one else offers.

8. Get Personal…
Everyone likes that special one-on-one attention. Think about it…does your advertising copy address the group, or does it speak to each and every individual who reads it? Yep, you’ll start seeing more response when you chuck formality, and let a little personal style show through!

9. Invest in a Filing Cabinet…
Let’s face it…you’re not likely to make the sale the first time with every customer who comes through your door. Unfortunately, all shoppers don’t buy on impulse. Let me ask you what happens to the customer who goes home to think about it? If you have no record of them kept on file…who knows? Did they buy from a competitor who contacted them in the meantime? Did they change their mind? Yeah, getting organized and keeping track of the smart shoppers may be your key to higher sales this month.

10. Be Irresistible…
Is the deal just too good to pass up? If not, try combining a set of valuable products with a special discount price. Packaging makes the difference between a sale and no sale in many cases. Wrap it with value and put a discount tag on it…they’ll think they’re getting a steal of a deal, and you’ll be raking in the profits.

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn is the owner of AllynCutts.com and works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on measurable results.

Submitted with Article Distributor.

“The money’s in your list” – how many times have you heard this statement? Plenty I’ll bet… Ever wondered why it’s been repeated so often it’s like a mantra?

Simple, it’s the truth. Anybody who owns a list containing the contact details of people interested in their products or services, has a high degree of control over sales.

Luckily, there are numerous low or no cost ways you can rapidly double, triple or even quadruple the size of your opt in subscriber list. Here are 3 of them:

1) Increase Your Opt In List Through Ezine Advertising.

Many ezine publishers incorporate advertisements into their emails. Most will charge for this, but there are ezine owners who publish ads for free.

Without getting too involved, here are the three basic types of ezine ads:

i) Solo Ads – separate emails dedicated to a single advert, and are the most effective. Unfortunately, nearly all ezine publishers will charge for a solo ad.

ii) Top Sponsor Ads – a short classified ad published at the top of an email. Not as effective as solo ads, but most ezine publishers will charge for these.

iii) Trailer Ads – these are short ads published in the middle or at the bottom of the email and are the least effective. They are often grouped with a number of other ads, and are the most likely type of free ezine advertising you’ll find.

If you are prepared to search, you will find ezines which publish free ads, and many ezine publishers allow new subscribers a free solo or top sponsor ad.

2) Increase Your Opt In List By Posting to Forums.

If you think the only people to frequent online forums (or discussion groups or bulletin boards as they are also called) are spotty faced techno geeks, you are wrong…

Successful business people (and some of the wealthiest) use forums and they do so for 4 major reasons:

i) They are looking for advice – people like to ask for opinions about various products or services before purchasing. They also ask for help on using the multiplicity of ideas, tools and services available on the internet.

ii) They are on a search for new products – the replies to people looking for advice often contain links to new ideas, tips, tools and services, making forums a great place to search (and just as great a place for you to promote your list).

iii) They are searching for ideas for their own products – the types of questions asked, and the number of people asking similar questions often leads to the creation of a successful product.

iv) They want to make contact with others – quite often the owners of the tools and services recommended to those searching for advice will set up joint ventures with each other.

This is good news for you as a list owner if you frequent forums related to the topic of your list, because in no time at all you will be able to post numerous helpful replies to other forum user’s questions. Most forums will allow you to use a “sig file” at the end of your post. This is where you place a brief advertisement and the link to your list.

3) Increase Your Opt In List Through Small Changes to Your Everyday Business Stationery.

A common misperception is to think list building is only an internet marketing “thing”. The plain truth is offline businesses also benefit from building their own email lists.

If business is slow, you could send an email to your list containing a “discount coupon” for a particular product or service you sell. A boring morning idly watching people stroll past your shop window could quite easily turn into a mad rush, which leaves your cash register bulging to the point of busting.

To get people to join your list, you need to make maximum use of every piece of normal everyday business stationery.

On every invoice, statement, packing slip, delivery note, parts list, itinerary, you name it, you must have a brief advertisement and the link to your optin form.

You can build on these three tips and put together a formidable list building arsenal. Don’t sell yourself short by using only one method, use as many as you possibly can and you could build an incredible list in a relatively short space of time.

Colin Evans is editor of the List Building Tips newsletter.
Get a free detailed 7 step process to supercharge your opt in list, visit … http://www.list-building-tips.com

After years of hard work, you’d like a vacation. Maybe even that snorkeling trip to Cozumel you’ve been promising yourself since the day you went into business. But you can’t. And business isn’t the vacation it once was either.

You put in all that hard work to get your business off the ground, but it hasn’t gotten easier, especially when it comes to finding new customers. And you aren’t getting any closer to dipping your toes in the ocean than you ever were.

The good news, however, is the trip is still possible. And so is a business that runs like a dream. You just need to stop spending so much time chasing business and let it come to you instead.

The solution is to create marketing systems that work over and over again to fill the pipeline with prospects and convert more of them to customers. And don’t forget the most important part – to get better at managing your existing customers. They’re the solid gold of your business.

One of your best tools for an integrated selling and customer management system is CRM – customer relationship management software that does it all, so you don’t have to. Just plug it in, sit back and let the automated processes reap better results than you ever managed during those 20-hour days. Because, after all, we don’t want to lose sight of that sandy beach.

Let’s take a closer look at life with a good CRM software program.

In order to fill the lead pipeline, you need to create marketing and selling systems to attract new clients. In a virtual environment, this means you enter your lead information into the software and let it generate pre-written emails and letters for follow-up.

With all that plum marketing, you’re sure to make sales. Without a system, however, that might be as far as you get – you make the sale and then the client is history. Which means you’re wasting one of the most valuable resources a small business has – the relationship. Studies show that 80% of your sales will come from 20% of your customers. Hence, it’s easier to build revenue with follow-up than by finding new customers.

To maintain the customer relationships and take advantage of the power of referrals, use CRM to create client systems that automatically communicate with your customers. For example, after each sale, the software can send follow-up pieces requesting referrals, testimonials and can, based on the clients buying history, up-sell and cross-sell your company’s other products.

Bottom line, don’t try to do it all. Use software to work harder so you can hit the beach. In fact, using CRM, especially if your company is customer-focused, allows you to not only work less but get BETTER results than you ever did on the fly. Your customers consistently come to you, rather than you having to chase them down.

Clate Mask is president of Infusion Software which produces ManagePro CRM – a Web-based customer relationship software package that helps entrepreneurs and small business owners double or triple their sales by automating and improving their marketing, sales and client management. For more information or to take a test drive, please visit ManageProCRM.com/go/see

It starts with the development ideas and guidelines of your site.

First, to attract visitors and get them to buy your products, your work from home business site needs to follow good structure development guidelines. When you use the tier system to design your pages, you not only allow yourself to expand your site with multiple pages, while keeping the theme intact but also allow for better ranking purposes.

Second, the Search Engines Optimization gurus preach that content is king. This is absolutely true. While some webmasters apply the principles and get good results, some again, do a marvelous job with content. That is what gives you the edge to peel off profits from your site when others are struggling just to get impressions.

Third, understand that the internet is made up of links, a huge network of links. When you practice linking the right way your page ranks will soar and that means more visitors to your site that will, in turn, result in more buyers for your work from home business site.

Fourth, while signature files are a given for promoting your site, doing it the right way can double your visitors within weeks. Some webmasters do not take this seriously. It is a no cost venture that can give a big boosts to your profit margin. But, you must do it right.

Fifth, generate Press Releases. Articles, Blogs and participate in Forums in a timely fashion. Flood editors who are hungry for news with your releases. You can find creative ways to make announcements for new products, new method of doing business or a new direction in your segment of the market etc. Editors of ezines and Super Affiliates love this kind of thing. Generate Press Releases and provide it to them and watch your income soar. Get active on Forums and Blogs.

Sixth, advertising is a must. Most corporation set aside at least 20% of their budget for advertising. You should do the same. Without it you will sink to the bottom of the heap. Your work from home business will fail if you do not promote it.

Meanwhile, you can visit this site: http://www.createbigprofits.com to get on the Fast Track to internet profits, get exceptional hosting services and the essential tools, so you too can multiply your income a thousand fold in the near future and for professional guidance to develop high revenue websites.

So, to get this FREE website with all the bells and whistles and $459 worth of FREE lessons, that will Explode Your Internet Business Profits to New Heights you never Thought Possible, just send an email to me at: createbigprofits@getresponse.com

The author has a broad range of expertise in Business, Science, Engineering and Technology. He is an avid a researcher, copywriter and on-line internet marketer and controls several high traffic web-sites. He researches and simplifies complex topics and translates them to layman’s terms for their benefit and reach larger audiences for product and services.

Distribution: This article is approved for distribution by the author, providing that it is hyperlinked back to: http://www.createbigprofits.com publisher’s page, without change and all links active.

You have heard enough times “the money is in the list”. Having read many articles and successes of other people profiting from their opt-in lists, your appetite is whelped. So, finally you are convinced that you need an opt-in list. One that is responsive. Now, you are ready to take the leap to build your own opt-in list.

You learned everything there is to know from the experts about building opt-in list, and followed their advice religiously. Yet at the end of the day profits are not rolling in though you have into the thousands on your opt-in list.

You may even hire the best writers to provide content for your
publication but your Return on Investment is pathethic. Despite a huge opt-in list, only a small percentage of subscribers actually bought your goods or services.

What happened Mac? What went wrong? Why have you failed where others have succeeded? Why is it others are making money from their opt-in list like a breeze and you are struggling to stay afloat?

All is not lost. You can still breathe life into your opt-in list by following 4 simple but effective tips. These 4 tips are also applicable for those of you who are starting to build your opt-in list.

1.Gain the trust of your potential customers first. Before people buy anything from you, they have to trust you and the products you are promoting. The strategy to gain trust is to write as many articles as possible relating to your niche business.

Next, submit them to reputable and high traffic article directories. If your articles are widely accepted and read, it would quickly establish you as an expert in your field. This is an essential pre-requiste to starting your opt-in lisT and making money off it.

Sign up for forums that are related to your business. Trust will be gained if you provide answers and solutions to other people’s questions and problems. Post a link to your website so that people may get to know your business.

The truth of the matter is potential customers and subscribers will spend money with you only if they trust you. They want value exchange for their money, so do you. People are not simply going to buy something just because you recommend it unless they know and trust you.

2.Know the needs and wants of your potential customers. Signing up for forums or setting up one on your site is a good way to learn about the needs, wants and concerns of your potential customers. Then you can effectively target those needs, wants and concerns.

The problem is many times either we are trying to provide answers to questions that nobody is asking or fail to forsee any impending need.

Feel the ground, know the needs, wants and concerns of other people and fill them. Better still if you are able to forsee potential needs in the near future. This will put you in the forefront.

You will naturally have a following if you are able to identify and meet the needs, wants and concerns of potential customers. Your business did not exist for itself or to boost your ego. It exists to serve your customers.

3.Develop or source for a product or service that meets that needs, wants and concerns of potential customers. This may require research on your part if you are not well-versed with the product or service in question. Invest your time, effort and money to develop or source for the relevant products or services.

Do your research well and you will see profits roll in.

4.Befriend other opt-in lists owners. This is beneficial especially if they have already launched successful opt-in lists. These are people to tap on for experience and expertise. Though you can read articles available on the internet, nothing beats getting a first hand account from someone you can trust and has been there and done it.

Experience is a good teacher. Successful opt-in list owners will be able to tell you the dos and don’ts of building an opt-in list.

Building a responsive opt-in list that delivers profits does not happen overnight. There’s hard work involved especially if you are building one from ground zero. Next, is the maintenance of your list.

As long as you keep your subscribers happy and satisfied, they will remain lifelong customers.

Go ahead and build your profitable opt-in list with the tips provided above.

Gerrick W
mailto:gw@1stinternetmarketingsolution.com
Information and Software Tools You Need
to Effectively Promote Your Online Business.
Visit: http://www.1stinternetmarketingsolution.com

It strikes when you are about to call a new lead; it kicks into high gear when you are on the verge talking to someone who you know would be perfect for the business.

It holds us back from achieving our goals in a gripping way and we often end up going in circles for weeks… months… even years. And sadly for some, their entire lives.

It pulls us right back to the hole we were fighting to get out of.

It… is Resistance.

Resistance preys on those who are set out to accomplish their desires and aspirations; it pays no attention to those who wish to lead a mediocre life.

From marketing your business, making phone calls, return calls, hosting meetings, listening to conference calls, watching live broadcast, a Home Based Business Owner is one who Resistance targets the most.

We set out to earn above average wages. We set out to create a long-term residual income stream that someday, we hope we can walk away from the business and have that income continue to come in year after year.

For some, Resistance has lost the battle and they go on to attract the success they desire with their Network Marketing businesses, while others are in constant struggle. Although for some, the word struggle is the light way of putting it. Many have been fighting tooth and nail for months – even years to beat Resistance. Often, they find that the harder they try to break free from its grasp, the faster they slip back into the place they know far too well.

And today, we’re going to dig into the mind of a struggling Network Marketer that is losing the battle with Resistance – which is keeping you right where you are right now.

What is it that you desire the most? Does reaching that point scare you in any way? Fear is simply a way of showing you that you are moving in the right direction. As Steven Pressfield puts it in the book, “The War of Art”, “Rule of thumb: The more important a call or action is to our soul’s evolution, the more Resistance we will feel toward pursuing it.” He then goes on to say, “The counterfeit innovator is wildly self-confident. The real one is scared to death.”

While most avoid the things they fear most, it’s those who battle their way through Resistance and fear successfully are those who obtain whatever it is that they want out of life. The new Network Marketer will dive into learning about this business with enthusiasm and force.

Resistance is on the sidelines unable to make its move until self-doubt or fear arises. As the new Network Marketer begins to dive into the business and spends some time learning the products and marketing plan, he soon develops his plan. It’s at the very moment after he has some ideas and has the mere thought of beginning a new project that Resistance jumps into take control.

For those who have battled with Resistance, they know it too well. Some battles they have lost; others they have won. But for the new Network Marketer, Resistance will win and it’s up to the new Marketer to learn, adapt, or fight back. Sadly, Resistance wins more often then not – especially on new prey and the new Marketer goes back into his shell and fear sets in.

Quote from “The War of Art”… “The armature believes he must first overcome his fear; then he can do his work. The professional knows that fear can never be overcome. He knows there is no such thing as a fearless Warrior or a dread-free artist.”

The new Network Marketer then reads more, digs more, knowing enough to “make it” in Network Marketing, but scared to death to take action. His new endeavor is filled with procrastination and delays. His mind, which was once filled with excitement and ideas, now swims in a motionless sea of fear and constant self-sabotage.

When Resistance has you in its grip – the more you struggle to get out, the harder it pulls. Resistance uses your own power and force to keep you right where you are.

The more you want to change and try to change, the more Resistance you will attract. For some, this seems to be a catch-22, while for others, they see an opportunity: An opportunity to be free from the constant struggle and inner battle we all face on the road to success.

So young Marketer, you want to be a successful Network Marketer. Good. Figuring out how to do it is easy to discover in our vast digital world. But knowing how to battle the untold forces of Resistance is what will allow you to apply, use, and take action on what you have learned.

Learn to conquer Resistance, be lead by fear, get out your own way, and finally… the most important thing that you could do is to turn pro.

As far as I am concerned, for years I struggled to get projects off of the ground, websites up and running, books written, businesses launched, marketing campaigns executed, and fought the invisible force, Resistance. Turning pro is a simply a developed mindset that you eventually learn to prolong for extended periods – ideally throughout your entire career.

For example, a Pro Network Marketer is someone who has a new marketing idea at 2 AM – right before they are about to turn off their computer for the night; he/she then sits back down, and begins to make the idea a reality. Then, battling through Resistance and fear, he or she completes the project or idea… and moves onto the next one if need be.

Three years ago I read a book titled, “The War of Art” by Steven Pressfield. At the time, I had very little Resistance, as I had very little idea as to the direction that I wanted to go. I recall finding the book at the bookstore, and for whatever reason being drawn to it. I purchased the book and read it. I can remember having thoughts asking myself why I bought the book, as I didn’t get much out of it.

As time went on and the direction I had wished to pursue became more clear, Resistance and fear set in. I battled and lost over and over again. It wasn’t until I was organizing my massive library of books that I had purchased trying to find the answer as to why I was stuck, when I found my copy of “The War of Art”.

I thumbed through the pages, trying to remember what it was about. I soon began to find that several sentences were underlined throughout the book. I opened to page 16, which had been a page that I had folded over and circled several times. It read, “Master that fear and we conquer Resistance.” I then saw I underlined, “The danger is greatest when the finish line is in sight.” Then, “So if you’re paralyzed with fear, it’s a good sign. It shows you what you have to do.”

Three years ago, I underlined those sentences – why? I don’t know. They gave me no purpose then.

But now, they were exactly what I needed to conquer Resistance.

Re-reading this book has done more than I could put into words for me. As a Network Marketer, you always need to be working on “Winning the Inner Creative Battle”.

Keep moving forward inwardly and you will undoubtedly create momentum for you and your business in the outside world.

About the author: Rob Hawthorne is a full-time Network Marketer based in Houston, Texas. For more information on Rob and to get a free copy of his latest e-book, “”How To Save Years Of Headaches and Frustrations: What you need to know before joining ANY Network Marketing Company!” go to: http://www.robert-hawthorne.com – VMdirect Affiliate.

Copyright 2005. All Rights Reserved.

Note to Webmasters and Publishers: You have permission to reprint the above article as long as you include my bio on the bottom of the article intact with the direct link to my website. Thank you.

Your marketing materials must grab your prospect’s attention long enough to
convince them to investigate further. Assuming you get past this hurdle, your
piece’s message must next convince the reader to call or buy.

To make the copy in your marketing materials pull its weight…and then some, take
this simple test: pretend you’re a potential buyer who knows nothing about your
product or service, then answer the following questions:

1. Do your headlines entice you to read the fine print? In other words, do your
headlines use problem or benefit-oriented headlines? If your headlines don’t grab
your attention, they won’t grab a prospect’s attention. In today’s fast-paced world,
headlines make all the difference. Think about how you read a newspaper. Many
readers first search the major headlines, then decide where to start reading the fine
print.

The same thing applies to your marketing materials; some readers peruse only the
headlines to understand the message and rarely read the rest of the copy. Others
read the headlines mainly to decide whether or not they even want to read the rest
of the piece. To entice your prospects to keep reading, make sure your headlines
state a problem or a benefit that clearly speaks to that particular audience.

2. Do you immediately explain your headlines in the copy that follows? Once the
reader is willing to read the finer print below the headline, make sure you provide
the solution or an enticing explanation of that headline immediately in the copy that
follows. Readers will quit reading after less than a paragraph if they feel the
headline just set them up and didn’t explain itself promptly.

3. Does the copy clearly speak to your potential buyer? First, you need to know
everything about your reader. What are their demographics or characteristics? If
you sell to consumers, keep in mind their age, level of education, interests, etc. For
instance, copy about music that appeals to teenagers should read completely
different than copy used to sell retirement homes to an age 55+ audience.

If you sell to businesses, determine the role your prospect plays in his company,
identify his education and experience, and find out what matters most to him in
using your services and products. Then, make sure your copy speaks loud and clear
to that reader.

4. Is your audience knowledgeable about what you offer? Do you need to educate
them about your products and services? Your materials need to make the reader
feel smart by using language that clearly speaks to them. In other words, don’t use
jargon, slang or highly technical language (unless your audience truly knows the
meaning of those technical terms). Examine every word in your marketing
materials, and create explanations for terms that require advanced knowledge.
Better yet, try your copy on someone who is not familiar with your product, and see
what words and phrases they stumble over. Then find ways to make that language
more understandable.

5. Does your copy use action verbs instead of “to be” verbs? One of the simplest,
yet most powerful ways to liven up your marketing copy is to change “to be” verbs
into action verbs. Replace verbs such as is, are, was, were, has, and have with in-
the-present action words. Besides making your copy more colorful and interesting,
action verbs get your reader excited about what you offer. A great book that covers
this topic is “Business Writing That Counts!” by Dr. Julie Miller (available at
Amazon.com).

6. Is it clear your company has the expertise and qualifications? Unless you have
top market share, great visibility, and name awareness in your industry, you still
need to convince prospects your company is trustworthy and experienced. Achieve
this with relevant information on your company’s background, testimonials from
satisfied clients, certifications, important awards, and even awards you were
nominated for, but didn’t win. Also mention any professional organizations you
belong to, continuing education seminars and training you and your staff take, and
any boards or non-profit organizations you participate in.

7. Where’s your contact info? Your company’s contact information needs to be on
every side of your marketing materials and easily found. If you can’t find your
company’s contact information within 2-3 seconds of looking, it needs to be better
positioned.

8. What step do you want the reader to take BEFORE they walk away from your
marketing materials? Whether you want the prospect to immediately make a
purchase, call, send an email, fill out a form and mail it in, call for a free
consultation, or join your newsletter list, use language that clearly tells the reader
the next step they need to take. Consider offering a freebie or an incentive to make
that next step more enticing.

One last thought: once you’ve tested your marketing materials, make adjustments
to the copy. But, don’t stop there – instead, test that piece on people you trust to
give you honest feedback. Tighten up the piece some more, then get ready to
watch your marketing materials convince prospects you really do have the solution
to their problem!

Nancy J. Wagner of Cut to the Chase Marketing is a speaker, writer, and marketing
strategist who helps small businesses increase their sales with effective marketing
materials and websites. Download her free 9-step marketing plan at http://www.CutToTheChaseMarketing.com

These days, there’s an ever-increasing supply of information about real estate investing on the internet. The number of people who consider themselves to be “real estate gurus” is exploding, and each day sees the birthing of new websites and blogs related to real estate investing.

And predictably, not all of the information available is worthwhile or even legitimate. So considering that state of affairs, here are some ideas about some of the real estate investing resources you’ll find out there. Note – we leave you to your judgment about the legitimacy of each resource.

* Terry Wygal is either a real estate investor or search engine optimization expert, depending on the day of the week. Wygal teaches common ideas – like submitting videos to YouTube – as ground-breaking advances in technology.

* Bryan Ellis is a verifiable marketing visionary and sometimes real estate investor who has a clear fascination with news and how the economy affects investors. Ellis has a blog at http://realestate.BryanEllis.com that has become a mainstay among serious investors.

* Gerald Romine has a software package for real estate investors that helps them complete complex paperwork and calculate offers. Gerald Romine’s software does not come cheaply, but it is well done.

With the exception of Bryan Ellis (who seems to keep a low profile), these people are known widely in the real estate investing business. Yet being famous doesn’t necessarily translate into honesty or integrity. For your own benefit, we encourage you to conduct a more thorough investigation.

Today you are going to learn to make your opt-in list SCREAM with subscribers who will eagerly await for every e-mail you send.

This method is kind of a “secret” that is kept from many opt-in list owners and I might very well cause some friction for giving this info out.

But that is what I do…give you the “no fluff and bull” approach to success.

Okay, lets get right to it…

In order to make your list “sing” you must interact with your subscribers.

You must make them “feel” like a part of your family.

To do this you can use the simple but powerful method of…Surveys!

Yep. Surveys.

This is your key to a proactive opt-in list.

In order to have a responsive list, you must know exactly what your subscribers want.

Here is how you can accomplish this…

Simply write an e-mail to your list and ask them very pertinent questions.

Ask them their “wants and needs”.

Ask them what type of products/services they would like to see in your publication AND are willing to pay for.

Ask what type of articles help out the best.

Simply interact with your subscribers. Make them your friend.

You can also run a more elaborate survey that uses a program to gather and produce your results.

A good program for this is “Survey Monkey” and you can find it at http://www.surveymonkey.com

Its a free program by the way.

Survey Monkey tabulates the results to every question and is great for gauging the effectiveness of your survey.

So in a nutshell, here is how it works.

–Make your subscribers your friend.

–Ask your list their “wants and needs”.

–Compile the results

–Give them what they ask for!

Follow this simple method and watch your opt-in list EXPLODE!

Gary will “pre-build” you a fresh opt-in list of 5,000
opportunity prospects and teach you his proven method
to quickly and easily use your new list for maximum
profits and results. To get your list click here:
http://www.jempublishing.com/optin.htm