Free Glide

It’s the fourth week in June which signifies only one thing. Wimbledon has arrived! It’s the two weeks in the yr where people begin to root out their tennis rackets, find their whitest of whites and take on the foreseeable rainfall to exercise their serve and volley. Man and Van Wimbledon is dedicated to giving out the most able and competitive service addressable even when SW19 stuffed with tourists. Man and Vans, London’s premier light removal service, is grounded in South West London and actually is happy to help its neighbors with any light removals they might have. Man wth Van Wimbledon could be too busy to brave the courts this summer but here at Man and Vans head office we’re exceedingly crazy about Wimbledon’s new Centre Court Roof. Although Man and Van Wimbledon will do work in the rainfall, Rafael, Roger and Andy have never been too ready to face heavy rain. It’s good news that this summer there’ll be no need for Cliff Richards’ services as, from the 17th May, Wimbledon Lawn Tennis Association has been using its new retractable roof. Health and Safety tests on the court were borne by the infamous Andre Agassi, Steffi Graf, Tim Henman and Kim Clijsters, who enjoyed an exhibition game of mixed doubles as the well timed rain pummelled the roof as it shut.

Intelius CEO and President Naveen Jain is a visionary entrepreneur who co-founded one of the most exciting IT companies in the Seattle area. An engineer by profession, he is backed by impressive credentials from Indian Institute of Technology and an MBA from Xavier School of Management. After being seasoned with technical expertise from a 7-year employment with Microsoft as senior executive, he ventured into relatively unknown territory in the world of information commerce.

In 1996, Naveen Jain founded InfoSpace, a company that delivers real world content for groups and Internet properties such as Lycos and AOL. He steered InfoSpace ahead of the competition, leading it to file an IPO in 1998 and acquire 24 companies in two years.

The IT industry took immediate notice of his brilliance and innovative excellence. At the height of his success at InfoSpace, he received honors as the Ernst and Young Entrepreneur of the Year, along with becoming one of the Top 20 Entrepreneurs of the digital world by Red Herring, and receiving the Albert Einstein Technology Medal. In 2000, he soared into Forbes Magazine’s list of America’s most affluent businessmen.

Seven years after InfoSpace, he dared again to tap another unexplored market. Seeing that in a globalized, high-tech world, one can never be too careful, security services are an immediate concern especially when confronted with daily decisions that concern people we work with or hire. Driven by his vision of transforming the Internet as a platform for providing real-time information security, Naveen Jain built Intelius in 2003, a company that supplies security-focused services such as background checks for consumers looking to hire tenants or childcare providers, and ensuring that they have no criminal records.

Today, the Bellevue-based Intellius is one of the leading companies in the online security category, ranked in the Top 50 by INC. Magazine and patronized by over eight million unique customers all over America.

Do you actually know that your sales can be multiplied by two, three or even ten times than it is currently? There are many ways to “beautify” you sales copy for higher conversions. Sometimes, one minor change can inflict a significant impact while other times, multiple changes will only bear little or even no results.

Nevertheless, it’s hard to tell until you run a test for your conversions personally. Before you apply various changes, it’s best that you carefully review each of these 7 steps and most importantly, apply them.

1. Make your site pleasing to the eyes. As website design gets better and better, people focus on giving the website more flashy looks, have all sorts of multimedia and colors all over the website. Well if that is a community website it might work, and even bring in tons and tons of people to visit the site frequently.

Nevertheless, what you have is a sales copy. The best direct sales copy is to have only one page. Don’t question why, but a sales copy with 1 page does 10 times better than the one with more, it’s that big of a difference. Keep the background white so people focus on your words. It’s all about the words that you define if the sales copy pulls in 5 sales, 50 sales, or 500 sales.

2. Have your sales copy attractive and enticing. You can boost your sales copy along the way with tons and tons of copywriting strategies. But the basic ones: always mention the benefits heavily. Pile the benefits, one after another, giving the visitors no chance to have their eyes lifted of.

That’s the most important secret of copywriting, to have your visitors glued to what you have to say, right to the end until the order button. If they sense that they have been glued to what you have to say, it must be something worthy to buy, that’s all.

There are several other strategies, to name some: have your most ultimate benefits on the front of your copy, reveal your benefits in priority – get it to your headline, write a good story, and get the visitors excited to read another sentence, over and over again, much, much more.

3. Give your offer a boost. Basically, you want to give an offer that represents terrific value for your target audience. Instead of dropping your price, you should raise the value of it. Add many more attractive and targeted offers that goes along with your main product, that gives people the feel of, “wow, I don’t need to go further for these stuff because someone even prepared it for me Free,” and it solves the worry of doing more work.

People are born naturally with laziness – we want to do everything as quick as possible and would even pay more money to get something solved. Use these little affections in life in your sales copy – it’s how a great sales copy is put together.

4. Have your sales copy easy to be read, digested, and understood. Did you notice that when you see sales copy that are long and bundled up, you leave it because you’re not interested to continue reading further? It somehow links together with human’s nature of laziness, people just don’t want to read long passages. In short, modify lengthy sentences into small segments, and break them up into small paragraphs.

You can forget the correct use of grammar. As long as you spell words correctly and keep them personalized, it’ll be good. Bold, underline, and italicize, or highlight your sales copy, make certain benefits stand out, powering up everything you can.

5. Put yourself in your visitors’ shoe If you’re not carried away with your own sales copy, your visitors’ wouldn’t be as well. Load your web pages, see what catches your eyes, see what doesn’t, and improve more and more.

Make sure your web page loads fast, people are usually impatient and will not be satisfied if they need to wait for a long time.

So check out your sales copy today, and apply these strategies down. If done correctly, voila, you’ve got increased conversion in sales, and that means more money rushing into the bank!

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Second step is writing down important information such as how and when you get paid. Some sites will mail you a check for each survey you take, others deposit money into a PayPal account and for others you must accrue a certain amount of money or points in order to get paid. Also pay attention to see if there are any actions required by you to maintain an active membership. Some sites require referrals, while others require opening emails. Getting Cyber Security Survey Questions is simple. Everyone knows how to answer surveys for money but not many of them are able to find the survey sites that actually pay you well, read on more about Cyber Security Survey Questions. Regardless of the type of information required surveys conducted online are perhaps the best way to ensure that a good cross section of people answer with information about the product. Also see North Central Survey Houghton Lake.

It really is incredible; you can easily make money online to help you achieve your dreams and goals. Do you know that there are various companies spending at least $41 billion annually on their market research projects? They have begun to realize that they need you and me to give them our opinions in order to determine whether they are producing popular products that are worthwhile or if their product is a waste of their resources. Since they cannot obtain your opinions freely, they will pay you well for them. The difficult part is pin pointing the ones that really pay you well. Find out more about Cyber Security Survey Questions and North Central Survey Houghton Lake. In both cases if you are good with words this is one of the best options to start making money sitting at your place. See the top 7 paying surveys at Highest Paying Surveys

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If you’d like to know a secret way of writing copy to customers who are skeptical and even outright hostile to the average “sales letter” or ad..then listen to this.

One of the most effective ways to approach writing an ad is with the assumption the person reading it will — right out the gate — be shaking his head and saying to himself, “what a bunch of bull!” to everything you say.

In other words, with every claim you make and every benefit you throw out there, just assume the person reading it doesn’t believe a word you’re saying.

He wants to believe you (if you’ve targeted your market right). But chances are he doesn’t believe you.

And yet, there is a special way of selling to skeptics like this (besides just throwing in testimonials and documentation “helter-skelter”) that prevents them from ever thinking your claims are less than genuine.

What is this special way?

This: Simply think of your ad as a sandwich.

Your “meat” is the claims. And the two pieces of bread are both some form of proof or credibility element (such as your background, lab tests, testimonials, endorsement from a respected person, etc).

And in order to make your ad “skeptic proof”, every time you make a claim, simply put a credibility element — even if it’s just a few words — that backs up that claim both before and after the claim.

That way it’s kind of like a “double whammy” — where you won’t give the reader any room to question or doubt you, no matter how fantastic the claim is.

Bottom line: This simple little technique will make your ads a lot more likely to be taken seriously and acted on. Especially if you sell to a skeptical market place that’s hostile to the average sales letter “hype” and language.

Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben’s website at http://bensettle.com — and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one — as well as rare swipe file ads and hot marketing information not easily found anywhere else.

It’s true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.

Forgetting about this training when you write web copy is one of the best thing you can possibly do, unless you’re selling to the academic community. And forgetting about it may not be as easy as you think.

Do you write like you’re speaking to a friend across the table?

Maybe even use a little slang, now & then?

Or do you worry about your high school English teacher committing suicide, if he or she were to ever stumble across your stuff?

If so, do yourself a favor. Get over it.

Marketing Communications should never be about trying to impress. Prospects should never have to think about what the heck you’re trying to say.

So keep your sentences short.

Avoid big words.

Keep plenty of free space around your copy, so it looks easy.

The mind can only really think of one thing at a time. If you want your prospect to concentrate on something, make sure your points don’t require more than a split second to understand.

Look at the below example, taken from an ad for a special day care course for kids. It’s put on by a government agency that promotes apple agriculture in their region.

The point of the text is this. “Bring your kids here, because we’ll teach them something, instead of just baby-sitting them”.

Read the example, and then the revision in plain talk.

————————————————————–

EXAMPLE

This program encourages students to conduct simple investigations of apples. Students experiment, observe, and keep records as they become ‘immersed” in a multi-sensory study of apples. Students will make notes in learning logs as they investigate and discuss the activities. In the learning logs the students simply record what happened during the activities and their reactions to what happened.

Students may later use their notes as the basis for language arts activities, such as writing poems. Writing first serves as a tool for learning and later becomes one of the possible end-products of the lessons.

PLAIN TALK REVISION

Hey Mom and Dad, kids love to learn about apples. They’re naturally curious, and learn best by tasting, smelling, squeezing, rolling, & tossing.

It’s so much fun.

They love sharing the experience with their classmates, and can’t wait to write home about what happened. And the feelings they express in the special diaries we give them are priceless.

You’ll be giving your kids a head start at putting their thoughts down on paper. One of life’s most important skills.

And what better way to get them out of your hair for a while?

————————————————————-

Can you dig the difference?

I do a lot of work in the computer networking field, and often need to read product specs & documentation. And it drives me nuts!

Why is this stuff so full of techno babble, hyperbole, and long-winded bafflegab? Is all of the rocket science talk supposed to impress me into wanting to do something with their gadgetry?

Almost every product or service imaginable has a technical side, and you can never over educate. But it shouldn’t feel like school.

Maybe you think you’re selling a commodity, and there’s not much to the customer’s decision, but price. Think again. There is always a technical differentiator.

One of the greatest skills you can acquire is to be able to boil the froth off complex concepts, so that they become easy to understand.

Customers crave facts, and proof, even logic in order to feel comfortable with their decisions, once you’ve stirred up their emotional desire.

Inject them painlessly with web copy that comes across as “plain talk”!

Copyright 2005 Daniel Levis

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author “Million Dollar Online Advertising Strategies – From The Greatest Letter Writer Of The 20th Century!”, a tribute to the late, great Robert Collier.
Let the legendary Robert Collier show you how to write words that sell…Visit the below site & get 3 FREE Chapters!
http://www.Advertising-Online-Strategies.com/ad-strategies.html

I believe that most organizations are miserable places to work. They are Corporate Cubeworlds. And no one is to blame. Companies have inherited their corporate culture from the Industrial Age and it just don’t work anymore. People are unhappy and Corporate Cubeworlds are much less profitable than they could be.

Before I go further, let me identify what I mean by the Corporate Cubeworld.

Key Attributes of the Corporate Cubeworld:

1. Work is a worker’s primary responsibility in life and comes above family and personal concerns (even health)
2. If a woman takes time off to raise children, she becomes less valued and is deemed to be less committed to the company
3. Long hours and lots of face time are required
4. Your title on your business card is your identity
5. Hard, diligent work is not enough – you must do lots of self-promotion and gain the support of powerful players to advance in the Cubeworld
6. Your chances of success are greatly increased if you look, act, and think like the leaders of the company
7. Hierarchy is to be honored and sustained – your job is to make your boss look good
8. The higher you get in the hierarchy, the more you delegate and supervise and the less work that you actually do
9. The point of all this is to keep climbing up the corporate ladder – always reach for more – compete ferociously in this win-lose game
10. Wear your cubeface – don’t show human emotion, passion, or weakness

The Conference Board released a report on February 28, 2005 stating that “Americans are increasingly unhappy with their jobs. The decline in job satisfaction is widespread among workers of all ages and across all income brackets.” The report showed that:

* 25% of American workers are just “showing up to collect a paycheck”
* 40% of workers feel disconnected from their employers
* Two out of every three workers do not identify with or feel motivated to drive their employers’ business goals and objectives.

They also found it that money cannot buy satisfaction. Job satisfaction has declined across all income levels and only 14% of workers earning $50,000 or more a “very satisfied” with their jobs. The report says that “Rapid technological changes, rising productivity demands and changing employee expectations have all contributed to the decline in job satisfaction.”

My interpretation of this: the most corporate cultures are inherently rigid and inflexible and companies wants more and more from workers who are less and less willing to surrender their lives to their jobs.

What this report shows is that there are a LOT of unhappy workers in the Corporate Cubeworld. Is there something wrong with all of these people or is it more plausible that there is something inherently broken in the Corporate Cubeworld?

There are many organizations that have transcended the Industrial Age command-and-control factory-oriented mentality and offer team members opportunities to learn, grow, play, evolve as people, and have a fulfilling family life. These entities are to be applauded and celebrated.

If, however, you find yourself in a work environment that does not support your higher good, that prohibits emotions and passion, that requires you to wear the corporate cubeface, that punishes you for having a life outside of work, that has illogical rules for success like “work 70 hours a week and look and act like the CEO”, then it may be time for you to considering going Cubeless.

What Is a Cubeless Corporation?

I would like to point you to a vision of a cubeless world. One in which you build and life while you build your business. One in which you build multiple revenue streams, some active and some passive. One that is integrated with the life you want to be living.

Attributes of the Cubeless World

1. You feel passionate about the work you do.

2. Your work is an expression of your true self.
3. You are free to express your passion and all of your other natural, human emotions.
4. Cooperation is valued over competition.
5. Mindful parenting is viewed as important and challenging work that adds to your value as a worker.
6. An abundance mentality provides prosperity for all involved, not just those at the top.
7. Office spaces are wherever you work most effectively and efficiently (i.e. park bench, coffee shop, home office).
8. Work hours are flexible and determined by your body clock, lifestyle, and inspiration.
9. You are free to pursue many interests simultaneously.
10. The point is not to climb a linear, vertical career ladder, but to try on different works, fail joyously and repeatedly, while building wealth, having fun, and learning.

Do you think that I am a dreamer or idealist? Let’s remember that we build organizations to work for us. We band together to make our work more efficient and easier. If our organizations aren’t working, then we must change them.

The first step in shifting from a Cubeworld to a Cubeless Company is to shift the corporate culture. We have the technology to go Cubeless, but most corporate cultures live in the shadows of fear, mistrust, and control left over from the industrial era. To remain competitive in today’s business climate, companies must proactively improve their corporate culture.

Find out how to successfully change your corporate culture. Debra Thorsen helps companies optimize their corporate cultures. Visit Culture Builders for a FREE white paper – Corporate Culture Change: Aligning People and Profits.

Gas costs are soaring and this causes company cash holdings are spread to the limit more than even in the 1970s. With an nations economic output lumbers along slowly and capital stays scarce, prudent businesses acknowledge unnecessary accounts must slashed. Business people everywhere must make more than a couple weighty decisions to lower unnecessary spending. Perhaps the best option to reduce business expenses is to hack away at unneeded travel expenses, and the secret is online conferencing.

Internet conference calls enable business people to speak with clients wirelessly in a conference in another metropolis, on a distant coast or even more significantly in a distant shore. Most online conference calls put to work state of the art networking technology. Because that they usually conducted on almost any computer, they only consume sunk company resources. Only by looking to the web, can anyone make a distant conference from almost any locale offering a high-speed connection. Its not just everywhere, it can save travel costs thousands.

Advancements in digital technology make Internet conferencing a good choice for businesses to exchange presentations and information in real time. Web conference attendees can see and hear as though they were really there, despite the fact that on the other side of the world. The look and sound of the video, audio, and presentation can be without flaw through the highest standards in streaming video.

Clearly just about any business will reduce expenses by switching to Internet conference calling in place of blowing thousands dispatching a team on a long-distance trip. Your company won’t throw away money on meals, hotels and even transportation costs. Big savings that can amount to thousands. Any dollar saved is more flexibility for your business. It’s not surprising that many businesses are deciding on online conferencing calls to save overhead on unnecessary company journeys.

I confess–I’m a marketing heretic! I’ve built my career on breaking all the
rules–and one of the rules I break is that I don’t hype.

Do I put the best possible “spin” on the truth? Of course! But I refuse to
deceive my readers into action.

What are some of the common copywriter tricks that I *leave on the
table?*

Here are a few to start:

* If you order in the next 24 hours, you get… (face it. If you come back
tomorrow, the offer will almost always still hold)

* Get all these bonuses, valued at $999, for FREE with your $100 order
(yeah, right! And who set the value of these gifts? And are they for sale,
anywhere, on the open market at these prices?)

*Here’s the information you requested (a GREAT statement–IF it’s true–
but I get five or six a day in my e-box, from companies I’ve never heard
of)

* Hi there, long-lost friend (and you sent it BCC?)

So why don’t I like the copywriter’s lies? And how do I write copy without
resorting to these deceits?

Well, first of all, I believe that if I want my words to sell a product, that
product should be strong enough to do so without tricking the buyer. I
know that if I trick someone, I may make a sale–but I’ve lost a customer
for life! Whereas if I show the merits, back up my claims, and focus on
the way this product solves a problem, eases a hurt or fear, or satisfies a
need, I will build that lifetime relationship.

Oh, and one more thing. I like to look in the mirror and see someone
who is doing good for the world–and I don’t think lies and trickery will
accomplish that. I happen to have a gift for writing, and I use that gift to
make the world better. That includes being honest with my self and with
my readers.

Much of the work I do is in the publishing industry. And here, the
competition is fierce. Roughly 175,000 new books are published in the
U.S. each year. Most of them will fail. My job is to help my clients’ books
stand out in this dense crowd.

Example: I wrote a press release for a book on electronic privacy issues.
Here’s my headline and lead. (Another rule I broke–never use the
headline as the lead sentence. It’s the only time I’ve ever done it that
way, but in this case, I think the repetition made the point stronger.
Names have been changed to protect the author’s privacy.)

It’s 10 O’Clock–Do You Know Where Your Credit History Is?

HIBBING, MN: It’s 10 O’clock–Do you know where your credit history is?
How about your employment records? Your confidential medical
information?

How would you feel if you found out this sensitive and should-be-private
material is “vacationing” in computer databanks around the world–
accessible to corporate interests who can afford to track down and
purchase it, but not necessarily open to your own inspection.

According to electronic privacy journalist and technology consultant
Mortimer Gaines, this scenario is all-too-common…

No falsehoods, no hype–but a whole lot more captivating than the usual
“New Book on Electronic Privacy Released by Publisher.”

Without tricking people, I want to capture interest…move the reader to
action…and still feel good about myself in the morning.

Yes, it can be done! I do it for clients every day, and have done so for
more than 20 years.

Shel Horowitz, author of *Principled Profit: Marketing That Puts People
First,* *Grassroots Marketing: Getting Noticed in a Noisy World,* and
four other books, offers affordable, effective copywriting and strategic
marketing planning to clients on three continents. He is the originator of
the Ethical Business Pledge Campaign to change the World at http://
www.principledprofits.com/25000influencers.html. His sites at http://
www.frugalmarketing.com and http://www.principledprofits.com offer
hundreds of useful articles for entrepreneurs and marketers, including
the complete back issues of his FREE Monthly Frugal Marketing Tips.
Shel will be glad to help you create your next press release, sell sheet,
web site, or other marketing material. He can be reached at
shel@principledprofits.com, 800-683-WORD.

As a freelance copywriter in New York, your work is never done.

What?

Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?

For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. However, for a freelance copywriter, New York is an excellent place to start working. In fact there may be no better place, actually.

With this city, it’s all about being the first to get your resume in, right?

Well, ‘hurry up and rush’ is not always a good practice when it comes to this business. But, in this city it is often necessary to succeed. Clients demand work to be well done, complete, on time and in a rush! Can you meet those demands? Honing your skills to fit that of your employer is what is going to have you filling your name next to the job vacancies the company has. Most essential is being prepared, resume fully developed, portfolio in hand, when you walk in to speak to the new client. If you haven’t gotten to this interview level yet, create these essential pieces, then begin the search by applying at companies that need your services. Think out of the box on this! In this sense, being a freelance copywriter in New York is no different to anywhere else.

In any city around the world, there are job vacancies waiting for the most qualified individuals. These people showcase their talents by providing well thought out examples of their work. They also get the edge because they are professional, serious minded individuals who want to make their difference within the world. Employment in this field is exploding as more and more people are needed to create effective copy for websites. Do you fit in? Land your first jobs by being prepared and outgoing.

Go, get what you want!

About the Author

Visit http://www.FreelanceWritingResource.com for more Articles, Resources, News and Views about Freelance Copywriting Opportunities. Copyright © 2005 FreelanceWritingResource.com. All rights reserved. This article may be reprinted in full so long as the resource box and the live links are included intact.