Free Glide

Content

One of the best ways to encourage website owners to link to your website is to provide good quality, relevant content on your website. As the content contained within your website grows, more and more website owners will consider your website a good source of information. As they add content to their own sites they may refer to related information on your site and therefore create an Outbound Link (OBL) to your website.
But what content should you add? It is important to keep the content relevant to the overall concept of the website. Most websites however have a core subject matter about which the website owner should have a certain level of expertise.

• Writing short articles explaining the basics of the core subject is often a good starting place.
• How To? Articles are often easy to write and useful.
• You could write ‘review’ articles.

And the list goes on. Once you have some good quality content, you then need to encourage other website owners to link to you. The first thing you could do, although it sounds counter-productive, is to allow other websites to publish your article.

Publishing Articles on other Websites

Writing good quality articles and getting them published on other websites can be a good way of generating inbound links and increased traffic. There are many websites dedicated to publishing articles on all manner of topics. Almost all of them allow you to include a brief biography about the author or the authors’ business which also allows for a link to your website.

Publishing articles in this way is good for your website for many reasons:

• Good quality articles will establish you or your business
• The article pages usually have few other links on them so the IBL to your website is better for your Page Rank than a link from ‘links’ page.
• Websites publishing articles often have high levels of traffic so publishing articles on them is a good advertising method.

Provide a Service

Providing a useful service on your website is not only a good way of encouraging repeat visits to your website but is also a way of encouraging other website owners to link to that service.

Getting Reciprocal Links.

If you have followed the advice above and provide quality, relevant content and services then encouraging website owners to link to your website should be relatively easy. You will find that many website owners link to your website without any encouragement, but a little pro-activity will go a long way.
E-mail webmasters of websites which compliment your website and ask to exchange links with them. Most webmasters will agree to exchange links as it will be mutually beneficial. It is often useful to add a link to their site before e-mailing them and then in the e-mail you can direct them to the page that contains their link. You should also mention the connections between the two sites and the mutual benefits of reciprocal linking.
Generating, adding and checking reciprocal links can be time-consuming. It is however possible to add automatic reciprocal link pages to your website. These programs allow other webmasters to automatically add their link to your website. A good reciprocal link manager will allow you to verify the links before adding them to your site, will check that the website has included a link back to your site and will also periodically check the links to ensure that they remain active.

Submit your Website to Web Directories.

There are literally thousands of web directories out there, some like Yahoo and DMOZ are very generic in their coverage, others may be small and very specific. You will be able to find directories related to your websites particular subject as well as regional directories. Most allow you to submit your website free of charge, although some will require you to add a reciprocal link to their directory from your site.

Post in relevant forums.

One really good way of generating traffic and inbound links is to become a member of and contribute to web based forums. Once again there are forums on almost every subject imaginable. Some forums are very specific in their subject matter others more generic. Find some that are relevant to your website and post in them. You may even find you enjoy the online ‘banter’. Most forums will allow you to enter a ’signature’ that will be shown at the bottom of every post you make. Make sure that you include your website address in this signature to create an inbound link on every post you make to the forums.

Post in relevant Newsgroups.

As with forums, there are newsgroups on every subject imaginable. Many newsgroups are also published on the web and can therefore be used to generate IBL if you include your web address in your signature file.

Use your e-mail Signature File.

Use your e-mail program to set up a signature file that includes a link to your website. Whenever you send an e-mail the recipient will then be able to click on the link to access your website. This won’t increase your Page Rank, but is a useful way of encouraging real visitors to your website.

Webrings.

The importance of IBLs means that there are now many websites dedicated to nothing other than the sharing of links between websites. Webrings work by connecting relevant websites. Each member of a webring displays a small banner on their site which includes a link to another relevant site. In return for displaying this banner a banner directed to your website will be displayed on the websites of the other webring members. If you can’t find a webring relevant to your particular subject, it is possible to start your own.

Alan Cole runs http://www.pixelwave.co.uk, a one-person web design studio. His aim is to provide cost effective website design production and maintenance by offering professional web solutions that stand out from the crowd.

When you load a site into your browser and see small advertisement blocks here and there with “Ads by Google” appearing nearby, you probably know that when you click on them, someone receives a credit for payment under Google’s AdSense program. AdSense is a pay-per-click (PPC) scheme that benefits marketers, buyers and the webmasters who display advertisements on their sites. By bringing together a buyer looking for specific products or services (by entering a term or terms in a search engine), sellers of those products and services and encouraging webmasters to provide the medium by which this happens (their sites), everyone in the equation benefits. It’s a truly win-win situation and a brilliant concept.

Because I use AdSense advertisements on my site, but have not yet optimised my income from them, I have been researching ways to do so. I knew that some people were making quite reasonable supplementary incomes from Google AdSense and that it has the potential to add more significantly to my income if I could find out how it’s done. Like everyone else, I want a bigger share of the pie.

During my research I found Codrut Turcann’s ebook, “AdSense Confessions” which promises to tell you … How 9 Average People, Not Gurus, Cracked The Code To AdSense Income Boosting And How You Can Copy Their Money-Making Tactics! Plus… Discover How You Can Quickly Catapult Your AdSense Earnings By 450% Or More Using A Powerful, No-Fail Marketing Arsenal.

What’s in this ebook?

“AdSense Confessions” consists of 101 pages detailing the success stories of nine people who have, to varying degrees, mastered AdSense sufficiently to earn regular incomes. Each from a different perspective tells his or her story about how they came to AdSense, tested, retested and eventually mastered AdSense to realise a greater income. One or two are still working on improvements to the AdSense aspects of their businesses to earn even greaterlevels of income.

As everyone knows, duplicating the models successfully used by others is a shortcut to success … medical practitioners use it daily, so do marketers. There is every reason to believe that if you follow the proven methods used by the nine people whose stories are told in this ebook, you will have a similar degree of success. Interestingly, the nine contributors do not only discuss AdSense, they also discuss matters such as search engine optimization, keywords, web design, link management etc, all of which is good advice and makes this ebook even more useful. Evidence of earnings is provided as are numbers of examples of sites with AdSense adverts showing successful placement of AdSense ads.

Although most of the content confirms what I already know, for someone new to Internet marketing, web design or using Google AdSense, Codrut’s ebook will save them a lot of time and effort in getting to the income earning stage.

Is it value for money?

The price for “AdSense Secrets” is $69.97 USD and it is downloaded almost immediately. Included in that price are the following bonuses:

1. Ebook, “101 Quick Tips to Increase AdSense Income in 30 Days”
2. FREE Profit-Pulling AdSense Site Critique and One-On-One Support By E-mail - Anytime You Need Help or Have An AdSense-Related Problem!
3. “AdSense Profit Shortcuts” - Monthly eLetter
4. A mystery bonus (value not known)

Value for money is a personal thing depending on so many variables that I can’t answer that question for you. What I can say is that I find $69.97 quite a steep price (especially given the Australian exchange rate which knocks me about). However, if you can use the bonuses, especially bonus two of a free AdSense critique, it could represent value for money. The free critique and one-on-one support could be worth thousands … if you make sure you use it.

Also, there are numbers of links within the text that lead to free utility programs etc that add value to your purchase.

And the Negatives?

In my opinion the only negatives are that the ebook isn’t as professionally presented as it could be (given the price) and that the downloading process is convoluted. Having said that, if you are looking for content and don’t care if the format and layout is ordinary, then presentation of the ebook won’t matter. As for the downloading, it involves completing a subscription box and sending an email from a post-payment page to retrieve a link to another page from which the downloads can be made. But before the final download step, one has to confirm the email details. All of this could be prevented if the download page presented immediately after purchase.

Conclusion

If you want to learn how to establish or increase an AdSense PPC stream of income, this book certainly delivers the goods and will give you a good start.

There are dozens of things you can do today to generate income almost immediately. Add to that the bonuses, especially the one-on-one support and you will be well on your way to joining those of us who earn income from AdSense for doing nothing but placing links on our sites.

I’ve already begun to improve some of my AdSense strategies and will be monitoring income increase throughout the next three months at which time I’ll write an article detailing my findings. Watch this space!

Copyright Robin Henry 2005 | First Published 30 December 2005

Robin Henry is an educator, human resources specialist and Internet entrepreneur. He helps small and home-based businesses and individuals improve performance by applying smart technology and processes and developing personally. He runs his business Desert Wave Enterprises from his home base at Alice Springs in Central Australia, although at present he is working in the United Arab Emirates.

To find out more about “AdSense Confessions”, please go here:
http://www.adsenseconfessions.com/discount.html

Have you recently been receiving a high percentage of leads or customers from countries you are not targeting from Yahoo! Sponsored Search?

If you’ve been using Pay-Per-Click (PPC) search engines, you will probably know that Yahoo! Search Marketing (formally Overture) is the industry’s leader. Although there are many PPC search engines on the market which are less expensive, Yahoo! reaches a far greater audience which is why it’s been a personal favorite advertising source for the past 3 years… until now.

Although Yahoo! Sponsored Search has constantly produced great results for me personally, the past 3-4 months has seen a major increase of leads coming from other countries. Even though I’m targeting a U.S. audience with “Advanced” and “Content Match” disabled, 45% of leads I now receive are from outside of the U.S. This results in lower upgrade conversions for the services I’m promoting.

Overture used to produce a small percentage (about 5%) of Non-US leads, but this was probably due to having Content Match enabled which I no longer use. These results even remained constant after Overture and Yahoo! combined their search marketing products in April 2005… until recently that is.

After contacting Yahoo! support about this problem, it was suggested that I modify my Titles and/or Descriptions to target a particular audience. While this would probably work, this shouldn’t have to be necessary with having a U.S. account that targets a U.S. audience. I don’t expect 100% of the leads produced to come from the U.S… no PPC system can produce such results, but 45% of leads now being non-US is calls for concern.

Why is this suddenly happening? I’m not entirely sure but I will be monitoring this situation very closely. If Yahoo! cannot rectify this problem… and it is a problem, then they could possibly lose some advertising customers because of it…

What is the point of having country-specific targeting if it’s clearly not working as expected?… and how many clicks are not converting because of it? This then leads me to other, more serious questions: Am I now susceptible to click-fraud, for example - but that’s for another day. In the meantime, I just hope things improve.

Derek Jones is the owner of Mirage Home Business Systems, a service that’s geared to helping people start a profitable Home-Based Business online. For more details on starting a Work at Home Internet Business and to join our Free Home Business Tips Newsletter, visit: http://www.HomeBusinessCreation.com

You probably have already heard about the new marketing tool from Google.com on the Internet. Their advertising service is called “Adwords” and allows you use Google.com for marketing. Your ads will be displayed on Google’s website when people initiate a search. Your ads can also be displayed very targeted among many thousand websites that partner with Google in a program called “Google AdSense”. Adwords is the Google.com version of a pay-per-click advertising model. That means users click on your ad and will be redirected to your website or a specific URL that you have selected when creating your ad campaign.

What do you need to know about Adwords? Adwords is a way to spend a lot of money on advertising very very fast. BUT - Adwords is also a way to spend marketing money very selective to a targeted audience. Adwords can be very expensive for the advertiser if not properly planned and tested.

When you setup a Google Adwords ad campaign, you choose certain keywords for which your ad will appear on search results on Google.com. You also specify the maximum amount of money that you are willing to pay for each click. Remember - the Google Adwords program is a PPC (Pay per Click) model and you only pay when someone actually clicks on your ad and hence visits your website.

It is very important to select the right keywords for your business ad. Going with too generic keywords that everyone will not be very effective and very expensive. Play a little bit with the Adwords keyword and campaign settings just to get a feeling how expensive the generic keywords for your business and industry are. You will realize soon that you need to be creative and careful with the usage of keywords.

Google recommends using different spelling variations and plural versions of your keywords to reach the best target audience. This is a good approach, as not every one of your potential new customers will search for a keyword in the same way as everyone else. Some people will use plural versions and others will use singular versions.

Exact matching of keywords in Google user queries requires you to place square brackets around your selected keywords. Example: [web hosting]. Your ad will now only show when users search exactly the phrase ‘web hosting’. Your ad will not show if other words are included in the search string or the words are entered in a different order.

Another keyword matching option is the phrase option. This is very similar to the exact matching of keywords in a search in the sense that the keywords must all be present and in the right order. However your ad will still show up in search results even if other words are present in the search. To make use of phrase matching you must include your keywords in quotes. Example: “web hosting”.

Negative matching is the final option available for your Adwords advertisement. This option allows you to block your ad being shown if a certain word is present in the search query of the Google user. This allows you to reduce the number of possible clicks on your ad in non-relevant searches and therefore to keep your cost low. It also helps you to make sure that your ad is not shown to users who will not be interested in your products. If your keyword is ‘web hosting’ but your web hosting is based on the Linux operating system and not based on a Windows Operating System then by using negative matching you can choose to have your ad not shown for search queries with ‘windows web hosting’. In this case ‘windows’ would be your negative keyword. You simply place a dash in front of your negative keyword to use this option. Example: -windows

Using the here described ways of selecting keywords will help you to be more successful with Google Adwords. Google also allows you be very specific for which geographic area your ads will be displayed. You go from global to country and even state or city specific settings. Especially local businesses now will have it much easier to use Google Adwords for their specific local markets.

Well, you got the idea how to be very specific how you select your keywords and combinations of keywords. But how do you actually select the right keywords? In order to get the most out of Adwords, you must have a list of great keyword and phrases. If your keyword list is not good enough, you will be punished with paying too much for your advertising. Write down the top search terms that you can think of. Ask friends and family how they would use Google to find your product (without searching for the business name itself).

A competitor of Google actually offers a free tool, which will allow you to find out how popular the keywords are that you selected. Find this free tool here and use it for your advantage:

http://inventory.overture.com/d/searchinventory/suggestion/

Create a list of the most popular keywords. Now add words to the actual keywords. Use words that would describe your specific product or service. Now use these phrases or word combinations when setting up a Google Adwords campaign to find out how much you would have to pay per click to get your ad onto the first page on a Google search.

If the keywords selected by you are very expensive to use you should consider rewording or using different combinations. Maybe concentrate on a certain niche to find lower priced keyword options.

When testing new campaigns make sure that you limit your exposure by amount of money you want to spend per day as well as you should set a date / time limit. It’s easier to activate a campaign again if it works just fine for you. If you fail to set limits you might spend lots of money in a very short time - money you can’t get back. It is gone ….

Another way to save money on your Adwords advertising campaign is to wait for the end of the month. It’s funny, but many folks follow a plain rule to start their advertising in the beginning of the month. By the time the 25th of a month is there they have spend most of their money on their campaigns already. For you this means that the prices for many popular keywords might be more affordable for you.

If you are advertising specific products with your ads, link to the specific product page and not to your homepage. 95% of the people who click through to your website will not really be willing to start another search on your website to find the product mentioned in your ad.

Conclusion

Frequently revisit your campaigns and compare prices and results. The Internet is a fast changing environment. What works one day, might not necessarily work the next day. Keep track of everything - maybe create a spreadsheet.

This article can be published by anyone as long as a live back link to http://www.webhostingresourcekit.com is provided. (this note can be removed as long as a link from the author’s resource box is provided)

Christoph Puetz is a successful small business owner (Net Services USA LLC) and international author.

Guides, Tutorials, and Articles for small businesses - http://www.webhostingresourcekit.com

From:babytime.blogware.com

A baby shower is a merrymaking or festivity that comes about some months prior to the birth of a new baby. The party is characteristically set by a best friend, close family member, or co-worker of the expecting mother. Nearly all visitors bring gifts and money for the mother and baby. While the vast majority of baby showers are attended by women, a small percentage of men do go to or have their personal men’s only “daddy showers” of their own. Customarily, baby showers have been for the first child only, but a few parents decide to have baby showers for second and even third babies.

Seeking Ingenious Baby Shower Gift Plans-n-Ideas

A baby shower gift can be the simplest mode for you as the gift donor to be ingenious, and prove the individual you’re giving it to the extent you think about about them. In place of one big gift it’s better to shell out a surplus of trinkets, toys, and other pleasurable items, wrapped together in a beautiful package which, in itself, due to can be a dazzling thing to receive. A trendy idea whilst purchasing a baby shower gift basket is to make the company who makes it fashion the wicker basket as a bassinet, within which are all the things you want to bequeath upon the new child, turning your gift twice as solicitous and apt. On top of it, there are so scores of companies proficient in manufacturing such commodities; therefore, albeit you’re not precisely a connoisseur yourself, an unknown craftsman will make it appear awesome.

You’ll, for good, want to contain the nitty-gritty, those simple bare requirements in the baby shower gift basket- teddy bears and or dolls are certain, as any parent will know a young child can never have a sufficient amount of teddy bears. If you desire to be gender specific, you can gift the standard pink or blue shades to please a baby girl or a boy respectively, but many persons currently are avoiding such black and white notions of sex, hence the best way is to be as neutral as possible. This also means that you can go loony and embrace almost everything to be termed as a toy that you want to gift to the baby. Superman toys-n-mannequins no longer imply a boyish toy only. Similarly, so many brats can be seen playing with a Barbie doll toy. Consequently derive gain of such autonomy in creating a truly unique and baby shower gift. The ideal way is to contain both the practical in addition to the sentimental. In other words the gift must be able to please both parents and children alike.

If you’re one of the many online marketers currently using Google Adsense to earn money from your website you may - or may not - have noticed that Google has now turned on their “Advertise On This Site” feature. This places a small text link on the ad blocks on your site - it’s similar in size and appearance to the “Ads by Goooooogle” link that has always been there. Advertisers can click on the new link to find out about advertising on your site.

Any advertiser who clicks on the link will be transported to the Google Adwords “Onsite Advertiser Sign-up page” - also known as the “landing page”, where they are given details about Google Adwords in general and advertising on your site in particular. It’s possible for you to customise the landing page associated with your site - to a certain extent.

You can upload a logo, change the colour scheme of the page, the text and the links to match that of your main site. You can also edit the text message that the potential advertiser sees - possibly explaining a little about your site, the sort of areas it covers - at the moment and in future, who your target audience is, whether or not you have a newsletter etc. If you really want to, you can even turn the option to have the “Advertise on this site” link displayed off.

Here’s how to modify your landing page from your AdSense account:

1. Click on the “My Account” tab, click the “Account Settings” tab.
2. Scroll down to the “Onsite Advertiser Sign-up” section at the very bottom and click “edit”.
3. The “subscription” is set to include the “advertise On This Site” link by default. If you want to turn it off then just uncheck this box.
4. If you are leaving the link on then you can now upload a logo for your site - max size 100 X 100 pixels, in JPG, GIF or PNG formats only.
5. Decide whether you want to retain the default description or create your own custom text to highlight the main features that you think advertisers should know about your site(s).
6. Choose the colour scheme for your landing page.
   Use the “Preview page” button to check how your new landing page looks.
7. When you’re happy click on “Save changes”.

Currently you have only one landing page for your Adsense account - so if you have more than one website you may need to stick with a generic design. Possibly Google will introduce “channels” for your landing page in future.

This feature is very new and only time will tell how best to use it. However, previous results from Adsense have shown that webmasters who take a little time to customise Adsense code for their websites tend to do (much) better than those who just use the default settings. So it seems likely that some degree of customisation is desirable.

Hamish Hayward
Start Your Own Internet Business?
Discover the 6 key factors you need to master for success - online or offline. Free e-books, newsletter, tools and resources.

From Australia’s Official Dictionary: The Macquarie Concise Dictionary - ug boot / Australian 100% merino sheepskin lined boot. Also called ugh boot , ugg boot.

Did you know that Australian Sheepskin Ug boots have always been called Ug, Ugh or Ugg boots and have been made in Australia for almost 200 years? “We always called them Uggs, Smith says, “long before it was a trademarked brand.” Brian Smith, Founder UGG Holdings, Inc. Los Angeles Magazine October 1st, 2001

The Ug Boot Story

The original Ug Boot. “Ug,” (also spelled “Ugg” and “Ugh” in Australian dictionaries) is not a brand name but an age old generic term for this style of Australian-made sheepskin boot. In Aussie slang, the Ug name is short for “ugly.” In terms of comfort, however, the Ug Boot is a thing of beauty. The softness of the Australian Merino sheepskin produces a boot with a snug, cozy, form-fitting feel that’s more like a sock than a shoe, yet it’s rugged enough for outdoor wear. The fleece lining has the astonishing property of providing year-round comfort. In cold weather, the plush fleece provides an insulating layer of warmth by trapping your body heat, much like goose down does. But in the heat of summer, the natural fibers of the fleece actually cool your feet by wicking away perspiration.

Growing Up in Ugs

By the 1970s, in Perth, the largest city on Australia’s West Coast, Ug boots were being manufactured by several small companies in the area. Perth has much the same climate as Southern California and is also a haven for surfers, whom Aussies call “surfies.” And it was the community of surfies at the great surfing beaches at Margaret River near Perth who first adopted Ug Boots as their footwear of choice and made them a symbol of the Aussie surfing lifestyle.

Ug Fever Spreads

From the beaches of Western Australia, Ugs were soon seen on the feet of East Coast surfers from Brisbane to Sydney. And it wasn’t long before some of these surfers — the ones who traded their surfboards for skis in the winter — found that their Ug Boots were just as at home in the ski resort areas of the Snowy Mountains as they were on the warm sands of Sydney’s Bondi Beach.

It was Aussie surfers, traveling the world in search of the perfect wave, who first introduced their mates in Southern California to the pleasures of the Ug Boot. Ugs soon became a cult fashion among those L.A. surfers who could depend on a buddy ‘down under” to send them a pair of boots.

Ug Essentials

Today the Ug “secret” is out. You’ll find these versatile boots to be in fashion on beaches from San Diego to Santa Cruz and in ski resorts from Tahoe to Vail. And today, you don’t have to “know someone” in Australia who will send you a pair, since there are now a number of companies importing boots of this type. But, if you want the genuine article, you do have to know what you’re looking for because, no matter how they spell it — Ug, Ugg or Ugh — there are several importers with look-alike products that fall short of being the real thing.

If you want genuine Ug Boots — well-made boots with all the qualities that made the original so desirable — you’ll want to make sure that…..

The boots are made from 100% Australian Merino Sheepskin. This will ensure your purchase is made of the finest Sheepskin hide avaliable.

Please Note:

Beware of very cheap imitations… quite a few boots on the market are made of cow suede with sawn on sheepskin inner fleece off cuts…. Don’t take the chance and purchase these boots…. the external cow suede does not breath like 100% sheepskin does and will leave you with a smelly sweaty boot… But I must say these boots do look like the real thing but just don’t cut the mustard when compared to authentic ugg boots.

Article submitted by:
30 Below - Authentic Australian Ugg Boots

Traffic? Who needs traffic? Only those businesses who want to STAY in business need traffic. Only those businesses who wish to grow need traffic. Only those business owners who wish to make a living with their business need traffic. If you don’t fit into any of the categories above, then you don’t need traffic and you can forget about reading the rest of this article.

For those of you who have continued reading, lets get a little more indepth about the subject of traffic.

I am quite frequently asked, is your guaranteed traffic targeted? Targeted is the buzz word of the Internet selling sector right now. Is “targeted” important? Yes, when it comes to emailing your offer. Why? Because emailing someone who didn’t specifically request your information is considered spam. And spamming can get you in all kinds of trouble, the least of which is to lose your ISP (Internet Service Provider - AOL, Earthlink, etc.) connection.

Is targeted traffic important when it comes to programs such as my guaranteed traffic? No! Why not? Because traffic is traffic. Look in your ads in the newspaper. See all sorts of businesses advertising? Listen to your radio. Hear all kinds of advertisements? Look at your TV. Loaded with all kinds of ads? Sure. Why? Because those businesses also know that traffic is traffic. It takes MEGA traffic to get sales - on or off the Internet. And those business know that.

I have businesses using my service who are run by executives who understand the nature of traffic. They know that buying 5,000 visitors to your site one time is not going to accomplish what you want to accomplish. They know that in order to attain real success, it takes much more traffic than that and it takes CONTINUING traffic.

Do you send out one ad, and stop at that? Of course not. Why? Because you know even if you get sales off of that ad, you have to keep sending that ad to different places to hit different people.

Do you build a downline and then quit advertising? Not if you want to keep your business growing! Stagnation=death in the business world. You NEVER sit back and rest on your laurels. You must continually use ALL the avenues available to you.

Microsoft is a big business. They bring in quite a lot of money every day. Bill Gates is a multi-billionaire. Do you see Microsoft not advertising? Why are they advertising? To get TRAFFIC! Why? Because traffic means sales! Do they expect every visitor to their website to buy? No! But they also know that some will return when they are in the market for Microsoft’s products. If they hadn’t seen the site, they wouldn’t have known about it!

If they never see YOUR site, they will never think of you when they want what you offer! The more you get your offer known, the better the odds are they will think of YOU when they are in the market for what you sell.

To survive in business, you’ve got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your marketing dollars. But I’ve found that the number one most effective marketing tool around is a newsletter. This is the perfect time of year to fine tune - or develop - yours.

Hey! It’s good news!
What sets your newsletter apart from all the other stuff that comes across your clients threshold everyday is that a newsletter is perceived as good news. Think about it, the stuff in the newspaper is general pretty dismal. The rest of the stuff in the mail is either advertisements or bills. Take advantage of that perception of your newsletter being something good.

Please don’t insult your clients’ intelligence by cloaking a hard sell as a newsletter. Marketing surveys across the country have shown that newsletters are very well-received and the best way to stay in touch with your clientele. Make your message, and your practice, stand above the rest by making each issue interesting and informative.

More education equals more work for you
Your clients probably have very little idea what all you do. Your newsletter is the perfect forum to raise their understanding and appreciation of the advantages of your services. By just elevating their awareness of the scope of your expertise, your laying the ground work for future business.

There’s another added benefit that bares mentioning. When your clients know more about what you do, they talk about it to their friends. A personal referral is ten times more valuable than someone that responds to an ad. They’re already prescreened and warmed up for you.The other plus of this educational approach to your newsletter is that it reminds your clients that they need your services. With so many distractions in our world today, things that are important tend to slip into the background. Each issue you send gently reminds them of the importance of your services

.Just because I said that you shouldn’t use your newsletter for a hard sell doesn’t mean that you shouldn’t use it for promoting gift certificates or special offers or rewards for referring new business. It’s the perfect place to unveil new services.

Above all else - reflect professionalism
Never forget that your newsletter acts as your representative to all that see it. People who may have never met you personally will make judgments about your services solely by what they think of your newsletter.

Each issue may get saved and passed onto friends and associates. These are introductions to you services. They must make a high-quality presentation. Take some time to get the look and feel right. If you’re using a word processing program, for example, to produce your newsletter, you’re really selling yourself short. That may have worked all right 15 years ago, but in today’s reality it’s just not going to give you a professional looking piece. Of course, since I run a newsletter design service, I’m going to tell you to seek out the services of a professional - but that would be a sort of hard sell. At least, collect some examples of newsletters that you like and use them as guides.

The number one problem most people have when doing their own newsletter is to stress over content and then put too much into each issue. A good rule of thumb for a standard 4-page newsletter is three articles of 500 - 700 words. Be sure to work in some higher quality graphics to break up the text. Never, never, never use graphics that you’ve down loaded from the web. Their resolution is much too low to be of any worth in print. They’ll just make your newsletter look tacky and low end.

Make the commitment
When you send your newsletter consistently, it communicates to your clients that you’re professional. You’re establishing a presence and it says that you plan on being there for them in the future. This is guaranteed to help you build a stronger business that’s not overly affected by outside economic factors.

This article was written by Barbara Saunders, owner of Newsletter Associates, a complete newsletter service helping companies and organizations build their relationships to fuel their business. For more information, visit www.newsletters-inc.com. (c) 2004 Barbara Saunders. All right reserved.

Newsletter Associates is run by Barbara Saunders, a leader in the newsletter marketing industry. Years of experience creating marketing materials and newsletters for large corporations have honed the expertise that will guide a company in creating, developing, and maintaining relationships. And relationships are the fuel that drives business. People do business with people they know, like, and trust. There is no more effective marketing tool than a newsletter.

It’s in the keywords! The answer to all search engine related questions can be answered by these 4 words: It’s in the keywords! Knowing what keywords your potential customers are looking for will get you more visitors and more sales. Its pretty simple when you look at it that way.

It’s all in the keywords.

Imagine if you had a list of keywords that showed what advertisers are paying for each keyword. Would that help you establish what products to offer? Would that help you as a publisher? Absolutely!

It’s all in the keywords: What to sell?

If you know that advertisers are paying top dollar in their pay per click campaigns for ‘blue widgets’, it stands to reason that either there is good money to be made selling them, or they are a popular product. If you have a website that is receiving traffic, this will help you to either expand your product offerings, or, to place more focus on an existing product that
compliments ‘blue widgets’.

It’s all in the keywords: Adsense keyword lists

Most of us are Adsense publishers. Its a great way to monetize your website. You place the Adsense code, create some useful content, and people will click on your ads. Its that easy.

However, how do you increase Adsense revenue? Easier still: buy an Adsense keyword list. Adsense Heaven (http://www.Adsenseheaven.com) updates their keyword lists monthly and provides its customers with a comprehensive list of keywords that allow publishers to target their content around the higher paying keywords.

The key to making money from an Adsense keyword list is to make sure that your content is optimized for those keywords, and, most importantly, it gets the visitor interested in finding out more information about that topic. If the visitor loses interest, they are looking elsewhere. If they are interested, they will click!

Also, look for Adsense keywords that compliment your content. While insurance keywords pay out a lot, there is a lot of competition. Unless you have a lot of traffic coming to your site, you’re unlikely to gain much by adding keywords about insurance. However, what if you added a life insurance section to a site for newborn parents? Your visitors looking for info about newborns may be prompted to reassess their life insurance needs. Who better to assist them further than your advertisers!

So, where to buy Adsense keyword lists? Adsense Heaven should be your first stop. Their Top 5000 Adsense Keyword lists provide users with a great snapshot of useful keywords. The site also provides lists up to the Top 40 000 Adsense Keywords, and can even create a customized keywords list tailored to the needs of your site. If you are looking for effective keywords, this is the place to look!

AdsenseHeaven.com answers the question about where to buy Adsense keyword lists

Remember: It’s in the keywords. The answer to all of your internet marketing challenges!

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